News

Q1 sales up at Juice it Up

April 13, 2017

Juice It Up's same-store first quarter sales increased 5 percent over Q1 the previous year, according to a company press release. The chain also maintained average unit volume across the board, marking its fifth consecutive growth quarter.

The increases stem from a variety of factors, including continued demand by consumers wanting fresh and healthy ingredients, along with the launch of Juice It Up's Cold Pressed Bottled Juice line. Also, attributing to the strong financials were the nine new franchised locations that opened in 2016 through Q1 of 2017, bringing the chain-wide total to 89 units operating across four states, CEO Frank Easterbrook said in the release.

"With more than 20 years in the game, Juice It Up! has carved out a solid position in the $2.2 billion raw juice and smoothie industry, and is poised for significant growth as the segment continues to attract consumers who are committed to leading a healthy lifestyle," he said. "With roots planted firmly in the raw juice culture, we've developed a proven model that enables our franchise partners to experience continuous gains while catering to the nutritional wants and needs of a growing population."