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Pretzelmaker launches first-ever Snapchat promo

Customers invited to scare staff in person or via Snapchat for discounts and a chance at a free combo.

October 6, 2014

Customers who spook Pretzelmaker staff in stores or snap scare at "pretzelmaker" on Snapchat will receive a $1 off coupon for the Fright Bites combo, which includes a large order of pretzel bites, two sauces and a large fountain drink. Select snaps will receive a free Fright Bites combo.

On Oct. 30, Pretzelmaker will post a Snapchat story with an exclusive Pretzel Bites offer to its followers. This marks the brand's first Snapchat promotion.

"Our customers like to engage with our brand, so we developed this Halloween-themed promotion that not only rewards them for being creative in store by spooking our staff, but also ties nicely to our seasonal Fright Bites product," said VP David Smith in a company press release. "Since we have a large teenage customer base, we also wanted to incorporate a social element to connect directly with them and Snapchat seemed like the most logical network to reach this audience.