Potbelly strengthens turnaround strategy with VP, CMO
Potbelly Cooperation has appointed Brandon Rhoten as VP and CMO, according to a company press release.
Rhoten brings more than 15 years of experience in the restaurant industry and agency. Rhoten, as VP and CMO, will have oversight of all aspects of Potbelly's marketing, including brand strategy, digital marketing, social media, research, loyalty, direct marketing and advertising.
"Potbelly is THE brand in the space that can truly be interesting. I’m excited to join the team so we can make the sandwich category irresistible for consumers again," Rhoten said in the release.
Topics: Operations Management