News

Pita Pit on mission to provide healthy choices

December 31, 2013

Pita Pit has partnered with HEALTHY DINING, a company that has analyzed thousands of menu items for nutrient content, to provide consumers with simpler solutions and healthy choices when dining out, Peter Riggs, VP of Brand Promotion for Pita Pit, said in a company press release.

"We want to accommodate consumers who want to maintain a healthy lifestyle but still enjoy the convenience of dining out," he said. "Through our partnership with HEALTHY DINING, we are able to provide consumers the opportunity to customize their own pitas for their caloric needs."

Endorsed by HEALTHY DINING, this year's campaign allows guests to build their own pitas through three simple steps: Pick a pita, choose five toppings, and select one preferred sauce. There are 300-, 400 and 450-calorie categories for which consumers to build pitas.

"Our options are tailored specifically to the health-conscious individual who doesn't want to sacrifice taste for calorie count," said Riggs. "Our ample menu includes protein heavy options as well as vegetarian options and we're thrilled to be able to provide dietitian-approved selections while maintaining fresh and refined options."

Other Pita Pit options included on the HEALTHY DINING's website have all gone through a nutritional analysis conducted by HEALTHY DINING registered dieticians, which helps ensure every option has a good source of nutrients, Riggs said.

"By joining HEALTHY DINING, we're able to better educate our customers about the numerous low-fat and low-calorie options that we have at Pita Pit," he said

Read more about healthy menu items.