May 30, 2018
Pita Pit is fine-tuning its menu to increase speed of service and simplify its ordering process, according to a company press release. Pita Pit added menu items such as the Sriracha Chicken, Boom Boom Black Bean and Thai Chicken, and removed Prime Rib and other unpopular breakfast pitas.
"While our guests will always have the option of customizing their pitas any way they want, we know there is a growing trend of customers who prefer to simply choose one of our chef-inspired pita builds instead," Vice President of Marketing Doug Reifschneider, said in the release.
Pita Pit has worked to continually evolve its menu for its customers' convenience and ease of ordering, Reifschneider said.