News

Pink bagels back at Panera

October 5, 2011

Panera Bread is celebrating 10 years of fighting breast cancer by baking bagels. The Pink Ribbon Bagel is back this month in all of the company's 1,500 bakery-cafes, with a portion of the proceeds from each one going to breast cancer causes throughout the country. Donations from the sale of the Pink Ribbon Bagel have now raised more than $1 million since the campaign started in 2001.

"The Pink Ribbon Bagel is a customer favorite, in part because it's a delicious way to start the day and because each bagel sold helps bring us one step closer to finding a cure for breast cancer," said Don Hutcheson, Carbondale area director for Panera Bread.

Shaped in the form of the iconic pink ribbon, Pink Ribbon Bagels feature cherry chips, dried cherries and cranberries, vanilla, honey and brown sugar. They are baked fresh early each morning by Panera's bakers at each bakery-cafe. Nearly two million Pink Ribbon Bagels were sold in 2010, raising more than $75,000 for charity, and executives hope to top that this year by offering the Power of Pink Baker's Dozen. Throughout the month of October at participating bakery-cafes, $1 from any baker's dozen of bagels sold will be donated to SIH Foundation.