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Pie Five wins award for loyalty innovation

Paytronix Systems Inc announced the fifth winner of its 2016 Paytronix Loyaltees Awards: Pie Five Pizza for the Loyalty Innovation award.

April 5, 2016

Paytronix Systems Inc, a provider of reward program solutions to restaurants and retailers, announced the fifth winner of its 2016 Paytronix Loyaltees Awards: Pie Five Pizza for the Loyalty Innovation award. The Paytronix Loyaltees is an annual awards program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver innovative and market-defining guest experiences, according to a company press release.

Dallas-based Pie Five Pizza Co. is a subsidiary of RAVE Restaurant Group Inc, which owns, franchises and supplies more than 300 Pie Five and Pizza Inn restaurants operating domestically and internationally. As a franchise organization, Pie Five Pizza tries to help each new location by delivering loyal customers. Before each new restaurant opens in a market, Pie Five leverages its Circle of Crust rewards program to generate buzz around the area.

• Member recruitment — Pie Five targets the new restaurant's geography with Facebook ads and uses a third-party-developed registration site to acquire marketing information from new guests.
• Sweepstakes — New members who register with the Circle of Crust program through this site sign up for a chance to win "Free Pizza for A Year." Using a third-party registration site and the Paytronix API as a registration tool, Pie Five can select a winner for the prize.
• Impact —On average, 600 to 1,000 members join the Circle of Crust program for each new location opened. This gives new locations an immediate marketing base in new communities and drives business. By utilizing the "Free Pizza for a Year" campaign tier, Pie Five also has the ability to look at prize redemption and incremental spend and visit frequency from those guests.

"The 'Free Pizza for a Year' promotion is a fast, cost-effective way to drive new Circle of Crust registrations that specifically support each new store opening," said Christina Coy, vice president of Marketing for Pie Five Pizza Co. "This gives each new Pie Five location an immediate marketing base of loyal customers who are already engaging with our brand."

"By leveraging its Circle of Crust rewards program as a tool to generate a ready-made customer base for each new store opening, Pie Five Pizza is setting a new standard in loyalty innovation," said Andrew Robbins, president, Paytronix Systems Inc. "Not only does the 'Free Pizza for a Year' promotion help attract new franchisees, but it also ensure their success from the get-go."

Open to all current Paytronix clients, the Paytronix Loyaltees competition recognizes loyalty programs that motivate guests to visit restaurant or retail establishments more frequently. The winning Loyaltees programs showcase the success of Paytronix users prompting targeted guest behavior.