News

Pei Wei 'reFRESHES' menu, look

January 14, 2014

As individuals across the country make New Year's resolutions, Pei Wei Asian Diner has resolved to "reFRESH" nationwide with a new year full of new options. The fast casual concept by P.F. Chang's is unveiling a fresh look, fresh new menu items and the addition of a lighter, small size entrée at all 192 restaurants across 25 states, starting at $6.39, according to a company press release.

Included in the reFRESH is the introduction of a new flavor, Thai Lime & Chile, available as a regular or small wok'd entrée served with white or brown rice, or as an entrée salad, incorporating the guest's choice of protein — chicken, steak, shrimp or tofu.

Pei Wei has also added Ginger Orange Edamame and Szechuan Green Beans. The new side dishes are ideal to pair with a small wok fresh entrée for a light, satisfying lunch or to enjoy as a sharable starter at dinner with the new Thai Lime & Chile entrée or salad, according to the company.

Another new menu addition is Pei Wei's Wok Roasted Vegetable Salad, a combination of wok-roasted cauliflower, zucchini, carrots, green beans, scallions, assorted lettuce, Napa cabbage, cucumbers and tomatoes topped with toasted sesame seeds, curry salt and tossed in a miso vinaigrette.

Because all dishes are handcrafted fresh and fast, Pei Wei guests can customize each to their liking, whether that be lightening up a wok fresh entrée with steamed chicken or shrimp, opting for the new small entrée size, heating things up by increasing a dish's spice level, selecting a side salad in place of rice, or choosing to have sauces served on the side, K.C. Moylan, president of Pei Wei, said in the release.

"We're excited to debut Pei Wei's reFRESHed dining experience, and we're confident our guests will enjoy the variety and increased options for customizing, pairing, sizing and pricing," Moylan said.

Read more about branding.