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Pei Wei digitizes loyalty platform

Pei Wei has launched a fully digital customer loyalty program that rewards customers for ordering

July 2, 2015

Pei Wei has launched a fully digital customer loyalty program that rewards customers for ordering; My Wei Rewards works entirely online so there are no membership cards to keep track of or remember, according to a company press release.

"We created My Wei Rewards to reward our most loyal diners with a program that offers simple enrollment and speed of earning," said Jim Umberger, VP of interactive and loyalty marketing at Pei Wei. "Now our guests will have the opportunity to earn points toward free entrees simply for enjoying the fresh, handcrafted Pei Wei dishes they already love."

How it works

Join: Enroll online at http://PeiWei.com/MyWei or by texting MYWEI to 242-647. Earn 500 points just for joining. That's halfway to a free entrée right out of the gate. 

Earn: For every $1 spent in restaurant and online, members earn 10 points. Diners provide their phone number at the register when dining at Pei Wei. 

Enjoy: Members enjoy a free entrée of their choice with every 1,000 points accumulated, automatically redeemed on their next visit. 

Experience: Members also receive bonus point opportunities throughout the year as well as exclusive benefits such as advance tastings, access to members-only special events and unique experiences, plus a free surprise during their birthday month.