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Pei Wei debuts cauliflower rice, bowl options

January 10, 2019

Diners at Pei Wei now have a choice of cauliflower rice or cauliflower fried rice as well as traditional rice.
The menu additions, according to a press release, are priced at $1.49 and $2.49 respectively and reflect consumers interest in wanting more veggie options.

"We couldn't be more excited to offer cauliflower rice as a substitution to guests system-wide," said Pei Wei CEO J. Hedrick in the release. "Made For You is one of the three principles that our Clean-Label Initiative, The Wei Forward, focuses on. We have created a menu that is designed to be friendly for all diets, including gluten-free and vegetarian."

Cauliflower rice is naturally gluten-free and has 88 percent less carbs and 70 percent less calories than white rice.

The brand is also introducing the cauli flowerpower bowl, featuring cauliflower rice with steamed white meat chicken, carrots, red bell peppers, snap peas, onions, scallions and ginger with a tamarind and chile soy glaze, garnished with Asian slaw, price varies by location.

"The Wei Forward is all about bringing our customers lighter, customizable options without sacrificing the delicious flavor Pei Wei is known for," said Brandon Solano, chief marketing and digital officer at Pei Wei. "Cauliflower has become a leader in the veggie-forward trend, so we know that guests will appreciate being able to choose this lower-calorie option. We also love that Pei Wei’s Cauliflower Rice is prepared fresh daily in house because our customers deserve only the best."