News

Passion brewing at Maui Wowi

February 27, 2014

To help customers cope with the extreme weather conditions hitting communities across the U.S., Maui Wowi Hawaiian is bringing back its warm Pacific Passion coffee blend.

From March 3 through June 4, customers can order the blend that combines Hawaiian and Papua New Guinea beans to produce a fruity aroma and sweet taste finished off with a clean, full bodied flavor, said Mike Weinberger, CEO of Maui Wowi.

"We have received an incredible response to our Pacific Passion coffee blend in recent years and we're excited to bring it back," Weinberger said. "This unique blend of Hawaiian and Papua New Guinea coffee beans from the Pacific Rim is the perfect brew to get our customers in the mood for spring."

The 450-unit global smoothie and coffee franchise is offering its Pacific Passion coffee blend at participating Maui Wowi stores, kiosks, mobile units and online. By offering the special roast for purchase online, customers have the opportunity to experience the flavors of the Pacific Rim without the expensive airfare, Weinberger said.