Technology
Paris Baguette revamps rewards program
July 31, 2024
Paris Baguette has upgraded its mobile app, online ordering experience and rewards program, PB Rewards.
"At Paris Baguette, we're known for the incredible quality of our freshly made in-house pastries, cakes and coffees, and with these new digital upgrades, we are able to elevate the guest experience at every touchpoint throughout our cafes," CMO Cathy Chavenet said in a company press release. "The enhancements to our tech stack are another exciting milestone for our brand as we continue to expand and open new locations throughout North America."
Guests may bank one point for every $1 spent. When ordering in the cafe, customers present the QR code from the PB Rewards mobile app to automatically earn points on purchases.
To earn points on mobile and online orders, they must be logged into their PB Rewards account at checkout.
Paris Baguette is also teaming up with Olo, a restaurant technology provider, to allow guests to place online orders.
With a projected 1,000 locations in the United States by 2030, Paris Baguette has 4,000 global locations.
