Technology

PAR Technology launches Smart Passes, next era of loyalty engagement

Image: Adobe Stock

December 11, 2025

PAR Technology Corporation has launched Smart Passes, a wallet-native loyalty solution that transforms Apple and Google Wallet into a real-time, app-free loyalty channel, according to a press release.

Smart Passes, built into the PAR Punchh platform and designed for mobile-first guests, give restaurants a new way to reach, covert and retain guests via their smartphones.

With one-tap enrollment and real-time delivery of points, perks, and offers, Smart Passes brings loyalty into guests' daily routines without downloads, logins or delays.

"This isn't loyalty tacked on; it's loyalty-first by design," Savneet Singh, CEO of PAR Technology, said in the press release. "Smart Passes creates a new, native loyalty channel that removes friction without disrupting the guest experience or operational flow. By embedding this into the tech stack, brands can deliver a truly unified guest experience — where loyalty feels effortless, intuitive and part of every interaction."

Smart Passes remove barriers with one-tap enrollment, real-time updates and no app requirement. Smart Passes engages casual guests and first-timers often overlooked, extending program reach with minimal lift.

Smart Passes is fully integrated into Punchh, syncing directly with existing campaigns, guest data, and engagement flows—no added vendors, no data silos, no manual syncs.

"App-less loyalty has made loyalty effortless for our guests and our team," Rachel McGraw, loyalty marketing coordinator at Salsarita's, said in the press release. "Guests are returning more often, and redemptions are up. Many guests enjoy using the wallet pass because it's instant and convenient, while others prefer the app—both work seamlessly together to expand how we reach our guests and drive higher visit frequency and redemptions."