News

Panera pay-what-you-want experiment to expand

June 28, 2010

Panera chairman Ronald Shaich has said he is pleased with the first month of his nonprofit store in Clayton, Mo., according to USAToday.com. Scaich plans to expand the concept to two more locations in the next few months.

From the story:

Its cashiers tell customers their orders' "suggested" price based on the menu. About 60% to 70% pay in full, Shaich said. About 15% leave a little more and another 15% pay less, or nothing at all. A handful have left big donations, like $20 for a cup of coffee.

The restaurant earned $100,000 in revenue during its first month.