Marketing

Panera coffee is 'free for the summer'

Provided

June 24, 2020

Panera's coffee is free for the summer; anyone signed up for the MyPanera+Coffee subscription now has access to unlimited premium hot coffee, hot tea and iced coffee until Labor Day, according to a company press release. Sign-ups are open until July 4, however.

Guests may get any size, any flavor once every two hours with unlimited refills in the cafe, Eduardo Luz, chief brand and concept officer, said in the release. Panera's drip and iced coffee offerings include two coffee blends — Light Roast and Dark Roast, freshly ground every day and made from 100% Arabica whole beans. Both coffee blends are available, along with Decaf and Hazelnut, as part of the coffee subscription program/

"We asked America if they wanted it, and the answer was a resounding YES — so we're excited to kick off a summer of free, unlimited premium coffee for our guests through Labor Day," Luz said. "This is our way of sharing the famous Panera Warmth in a new way, as we may be all celebrating summer a little differently this year."

Panera launched the MyPanera+ unlimited coffee subscription in March. The subscription is regularly available for $8.99/month plus tax, but Panera will pause the renewal payments for current subscribers through Labor Day.

Guests may order coffee nationwide in Panera bakery-cafes, on Panera's e-commerce site or via the Panera app (delivery restrictions apply).