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Panda Express hires new creative agency

January 9, 2014

Panda Express has appointed Bailey Lauerman as its new creative agency of record. The assignment includes strategy, creative development and promotional advertising for the chain's more than 1,650 fast casual restaurants located throughout the U.S., Puerto Rico, Guam, Mexico and Canada, according to a company press release.

"We're excited to partner with Bailey Lauerman to tell the Panda story of a family-owned business with a family of associates serving guests a wide variety of quality, Chinese-inspired food," said Dave Wallinga, vice president of Guest Marketing for Panda Restaurant Group Inc. "We selected Bailey Lauerman for its breadth of experience, planning strength and strong creative capability. Their team was also a great match for us from a values perspective."

Bailey Lauerman, headquartered in Omaha, Neb., was named 2013 Small Agency of the Year by Advertising Age.

"Panda Express is the only organization that's cracked the code on creating a successful, sustainable Asian fast casual dining concept on a national scale," said Andy Fletcher, CEO of Bailey Lauerman. "They understand what it takes — from the quality of the food to the quality of the guest experience — to succeed in this highly competitive category. To have this chance to work with such an incredible organization is just an amazing opportunity."

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