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Pancheros debuts 'witty' packaging

May 22, 2013

Pancheros has launched a new package design for its beverage cups, napkins, carry-out bags and burrito boxes. It features entertaining phrases to give diners a chuckle at checkout, according to a company press release. For example, printed on the napkins is, "You probably won't need this but you should take one just in queso," playing on the word "case" and the Spanish word for "cheese." The designs utilize the brand's trademark terra cotta and yellow and the contemporary style of using different font sizes in a single graphic to engage guests while also showcasing Pancheros' commitment to fresh, quality ingredients with slogans like the one on their beverage cup, "Ice, the only frozen thing we've got."

"The latest package redesign is incredibly visual and colorful; we're excited to upgrade our packaging to match our superior food and service," said Rodney Anderson, president of Pancheros Mexican Grill. "We know our guests are going to enjoy the package redesign and appreciate our brand's cheerful enthusiasm for cheeky humor."

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