News

Orange Leaf Frozen Yogurt heads to Aussie shores

December 11, 2011

Orange Leaf Frozen Yogurt is opening its first international location in Melbourne, Australia, by franchise partners Joe Rossi and Phil Lancaster.

“Orange Leaf is doing the frozen yogurt concept bigger and better than any of its competitors, yet the brand still keeps a local community connection,” Rossi said. “This connection is what we feel Australians will embrace, not to mention the quality product and unique consumer experience.”

While most everything in the Melbourne location will mirror the experience for Orange Leaf customers in the U.S., Lancaster and Rossi are catering to local tastes by offering authentic Australian toppings such as Tim Tam Biscuits and Cherry Ripe Chocolate Bars.

“Orange Leaf has been eager to bring our offering to the international market for some time and Australia is proving to be a great first step,” said Orange Leaf Frozen Yogurt CEO Reese Travis. “While this may be the first franchising experience for Rossi and Lancaster, we’ve worked together in the past on a few other projects so I have extremely high expectations for this relationship and for growth throughout Australia.”

Travis’ group acquired Orange Leaf Frozen Yogurt in 2010, when there were just 15 stores. Today, there are 116 stores open and 75 more coming soon.