News

Newk's slices up new sandwich bread

July 28, 2016

Newk's Eatery is replacing its standard bread choice for five sandwiches with a new 11-grain wheat bread, beginning on Aug. 1, according to a company press release.

"Our signature bread has always been our French Parisian bread, which many guests have loved for how solidly it complements the other flavors in a meal, but we've been searching for a health-conscious, whole grain alternative that will complement our menu in much the same way," Chris Newcomb, Newk's Eatery's co-founder and CEO, said in the report. "Our new 11-grain wheat bread is part of an ongoing focus that's at the heart of our brand to make sure people have healthy alternatives at Newk's Eatery."

The new bread will be featured with chicken salad, turkey breast, pesto chicken, vegetarian club and turkey avocado sandwiches.

"After a great deal of testing, we selected the 11-grain wheat bread as the mainstay for five of our core sandwiches because of how significantly the wheat bread enhances both the flavor and quality of each entrée— particularly our chicken salad sandwich, which is one of our bestsellers," said Alan Wright, Newk's Eatery's chief marketing officer.