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Newk's Eatery launches ovarian cancer awareness campaign

Newk's Eatery has announced the launch of a "Newk's Cares" campaign to raise awareness about ovarian cancer.

August 20, 2014

Newk's Eatery recently announced the launch of a "Newk's Cares" campaign to raise awareness about ovarian cancer.

Lori Newcomb, the wife of Newk's co-founder and CEO Chris Newcomb, was diagnosed with stage IIIC ovarian cancer in early 2013. From mid-August through September, Newk's is teaming up with Lori and Ovarian Cancer Research Fund (OCRF) to educate the public about early warning signs of the disease and promote research for a cure.

Through September, Newk's signature black cup will be replaced by a teal cup in recognition of Ovarian Cancer Awareness Month at the company's more than 70 restaurants. During the campaign, Newk's will provide educational information at each of the locations and the story of Lori's personal journey will also be available to guests in restaurants, as well as on the Newk's Cares website. Newk's will donate a minimum of $15,000 to OCRF as part of its ovarian cancer charitable initiative.  And on September 25, in partnership with Ovarian Cancer Research Fund, Lori and Newk's Cares will also raise funds for OCRF through a 5-hour Ovarian Cycle indoor cycle event in Jackson, Miss., where Newk's is headquartered.  The fundraising goal for this event is $50,000.

"Only 45 percent of women diagnosed with ovarian cancer survive longer than five years," said Lori Newcomb in a company press release. "With early detection and treatment, the rate increases to greater than 92 percent. Through education and by raising money for severely underfunded research, we hope to make a difference in the future progression of this disease."