News

New report delves into U.S. breakfast-eating habits

May 16, 2007

DUBLIN, Ireland — Research and Marketshas announced the addition of Breakfast Foods: The Consumer in the United States 2006 to their offering.

This report examines the breakfast foods market, taking an in-depth look at consumer consumption of breakfast, their attitudes towards the morning meal occasion, the types of foods eaten in the morning, and the issues that drive consumers' breakfast choices. The report also explores the motivations for eating breakfast, ranging from the simple (because of hunger) to the more complex (because skipping breakfast leads to overeating later during the day, for example).

The report's structure is based on the understanding that weekday breakfasts are very different from weekend breakfasts, and that there are many American consumers that skip the meal Monday through Friday, or Saturday and Sunday.

The analysis provides insights on how and what consumers are eating for breakfast on typical weekdays, as compared to typical weekends. Also, the amount of time weekday breakfast eaters tend to spend on each of the three parts of the breakfast process: preparation, eating, and clean-up.