News

E-learning collaboration helps restaurants boost business with multicultural guests

DiscoverLink and the Multicultural Foodservice & Hospitality Alliance are teaming up to deliver online cultural intelligence training via a restaurant-optimized learning management system.

November 2, 2015

DiscoverLink and the Multicultural Foodservice & Hospitality Alliance are teaming up to deliver online cultural intelligence training via a restaurant-optimized learning management system. The combination of MFHA’s "Building Better Relationships with African-American Co-workers and Guests" module and DiscoverLink Talent helps restaurants drive revenue by increasing cultural intelligence and improving relationships with co-workers and guests, according to a company press release.  

This is the first of a planned series of culture-specific e-learning courses teaching management-level leaders how to interact with, manage and serve a multicultural community. MFHA and DiscoverLink plan to launch additional courses in the coming months that address other ethnic, racial and cultural groups.

"Our restaurant teams, and the guests we serve, are highly diverse," said Gene Lee, CEO of Darden Restaurants. "Therefore, multicultural education plays an important role in the success of our business. MFHA’s Cultural Intelligence products and services offer the type of educational content our industry needs to attract the best talent and to serve our guests with excellence."

MFHA brings a 20-year track record of engaging multicultural employees and guests. DiscoverLink delivers expertise in deploying and tracking completion of online content in restaurant environments.

"Restaurants must add cultural authenticity to their brands to succeed in a landscape that is quickly becoming more urbanized and diverse," said Gerry A. Fernandez, president of the MFHA. "Millennials, in particular, value businesses that are culturally responsive. Deploying industry tested cultural content is the best way to drive growth in multicultural communities."

The first course in the series focuses on fostering better relationships with African-American co-workers and guests. Staged in familiar foodservice and hospitality settings, this interactive course aims to improve understanding and appreciation of the factors that influence relationships with the cultural group.

For more information about the MFHA and DiscoverLink package, restaurants can contact DiscoverLink or MFHA.