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Nekter's co-founder debuts 'Sneaky Spinach' book

January 18, 2017

Nick didn't want to eat his vegetables, but Sneaky Spinach set out to rectify his eating habits and ended up teaching Nick some valuable lessons about healthy eating.

That's the premise of Alexis Schulze's first book, Sneaky Spinach. Schulze, co-founder and chief visionary officer of Nekter Juice Bar, is donating all the book's proceeds toward non-profit organizations helping America's children, according to a press release.

"We always had a Sneaky Spinach smoothie on our 'secret' menu so our young guests would not reject them before they found out that healthy ingredients like spinach can actually taste great," said Schulze. "When we started brainstorming ways to have a meaningful impact on our communities, I wanted to find a way to integrate my passion for children's health and education. My hope is that this book will motivate children and their families to make healthier lifestyle choices, and benefit children across the country, including bringing real fruits and vegetables to lower income communities."

Nekter has also partnered with Festival of Children Foundation and will donate $4 for each book sold in stores and online beginning Jan. 25, according to the release.

"I am honored and delighted that Alexis and Nékter Juice Bar have chosen to partner with Festival of Children Foundation," said Sandy Segerstrom Daniels, founder and executive director, Festival of Children Foundation. "Alexis is truly committed to the welfare of children, starting with encouraging and supporting healthier lifestyle choices, and we so value her and Nékter's support of Festival of Children Foundation and its member organizations across the country."