News

Nekter Juice Bar partners with farmers

July 17, 2018

Nekter Juice Bar is partnering with farmers across the country to provide farm fresh watermelons for two seasonal menu specials, the Watermelon Cooler Juice and the Watermelon Berry Smoothie to advance its Farm-to-Cup initiative this summer, according to a press release.

The watermelons are sourced from several regional farms, including: Bellinger Farms in Hermiston, Oregon; Van Groningen & Sons in Manteca, California; Borders Melon in Edinburg, Texas; Melon 1 in Barnwell, South Carolina; and Sayre Baldwin Farms in Bridgeville, Delaware.

The two seasonal specials will be available at participating restaurants through Labor Day.

"Watermelon is summer's essential fruit with its high water content to keep us hydrated and multiple antioxidants that help aid muscle recovery and reduce bloat," CEO Steve Schulze said in the release. "But many of those nutritional benefits can be diminished if the fruit isn't at its peak freshness. Our new Farm-to-Cup program ensures that our watermelon — in fact, all of our produce — is the best and freshest that it can be."