STRATEGIC PARTNERS
June 6, 2019
Nekter Juice Bar, which has more than 130 restaurants across 15 U.S. states, will open its second location within a Whole Foods Market next week in Malibu, California, according to a company press release. The first opened last month in Porter Ranch, California.
Nekter is part of the Friends of Whole Foods Market program that provides the opportunity for businesses aligned with Whole Foods Market's mission and quality standards to establish their own independent retail spaces inside Whole Foods Market stores, according to the release. The restaurant brand is also working with the Whole Foods Market team to expand the store-in-store partnership to additional, future Whole Foods Market locations.
"What we started in 2010 as a regional concept in Southern California has blossomed into a national lifestyle brand that has completely transformed the juice bar experience," Steve Schulze, co-founder and CEO, Nekter Juice Bar, said in the release. "Partnering with Whole Foods Market will allow us to introduce our authentically healthy menu rooted in ingredient-integrity to even more people as we continue to grow across the country. We look forward to helping nourish the lives our new neighbors in Malibu with our freshly made, nutrient-rich and juice-based menu."
The Nekter Juice Bar at Whole Foods Market in Malibu is located at The Park at Cross Creek, 23401 Civic Center Way, at the intersection of Cross Creek Road and Civic Center Way, and will be open during regular Whole Foods Market hours.
