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Franchising

Native Foods upgrades mobile app

Native Foods upgrades mobile appProvided


Native Foods has launched a mobile app and rewards program built by Paytronix Systems Inc., a digital guest experience platform. The app allows guests to place orders for takeout or delivery, earn and redeem rewards, receive special offers and be the first to know about new menu items and limited-time offers.

"Our old loyalty program had been strained to the limit, so we designed a new app and rewards program that's more convenient than ever to bring better rewards, offers and discounts to our loyal guests," Native Foods CEO Carin Stutz said in a company press release. "Paytronix delivered, with a dynamic digital platform that will continue to evolve with Native Foods and our guests. We now have the ability to communicate with our guests on one platform instead of the multiple sites required before. We can drill into the data at any level to understand and engage with our customers, all on a single platform."

New members receive a $10 bonus, redeemable after they spend $15.

"Native Foods is a great example of what we see happening across the industry. With a third of food orders coming in digitally, brands must create engaging, branded, digital experiences that keep customers coming back," Paytronix CEO Andrew Robbins said in the release. "What's more, both the digital and physical experiences connect brands to the loyalty programs that drive results. Loyalty programs consistently boost visits and spend by between 18% and 30%."

Existing loyalty members may transfer points to the new program, and over 19,000 members have engaged with the system in the initial weeks of the launch.

Founded in 1994, Native Foods is a vegan restaurant chain with locations in California, Colorado and Illinois.



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