News

Muscle Maker Grill sending fans 'Behind Enemy Lines' with social media campaign

June 27, 2014

According to a report on MediaPost, Muscle Maker Grill has launched a "Behind Enemy Lines" social media sweepstakes campaign encouraging its fans to post pictures of themselves flashing the brand's three-fingered salute from inside competitors' restaurants.

Through July 28, Muscle Maker Grill fans (known as “Warriors”) who snap photos of themselves making the brand's three-fingered "Warrior W" hand sign while visiting "any other restaurant that fills you up with empty meals," and then post the photos to Instagram using the hashtag #MMGWarrior, will be entered.

Daily and weekly prizes include Muscle Maker Grill gift cards and T-shirts. The grand prize is a $350 Dick’s Sporting Goods gift card plus a $150 Muscle Maker Grill gift card.