Food & Beverage

Muscle Maker Grill pilots new concept, expanded menu

June 25, 2020

Muscle Maker Grill Inc. is piloting a new concept name and expanded burger menu at a Muscle Maker Grill location in Lynchburg, Virginia.

The company, which is the parent company of Muscle Maker Grill and Healthy Joe's, is flipping the traditional name to MMG Burger Bar and re-opening the location in a couple of weeks.

The MMG Burger Bar menu will boast more "decadent" options, according to a press release, and keep well-known choices of all natural chicken breast, turkey and a plant Impossible burger.

One of the new menu options is a hand-crafted sirloin burger and the new lineup of 'cheat day' burgers that will be served on a brioche bun instead of the traditional whole wheat bun with more topping options.

"The hand-crafted burger bar menu is the "cheat day" answer to our traditional, healthier for you burger bar menu, and we can't wait for guests to try it," Michael Roper, Muscle Maker CEO, said in the release.

"You want a heathier burger? We've got you covered! However, if it's your "cheat day" and you want something a little more indulgent, we have a burger for you too! Now more than ever, guests want a one-stop shop dining option and we feel like we've accomplished just that by expanding our offerings," he said in the release.