News

Muscle Maker Grill joins Restaurant.com program

October 23, 2011

Restaurant.com has added 10 new chain partners to its program, including fast casual Muscle Maker Grill.

"We're excited to help our new partners achieve success by filling tables and introducing diners to new restaurants," said Cary Chessick, CEO of Restaurant.com. "Restaurant.com is truly committed to helping diners and restaurant owners deepen relationships and create lasting memories one dining experience at a time."

Muscle Maker Grill joins more than 18,000 restaurants nationwide. It has 11 New Jersey locations.

Each new Restaurant.com partner is equipped with a custom Web page on Restaurant.com, featuring a personalized description of the restaurant. The profile includes type of cuisine, menu items, décor, pricing and hours of operation for each participating location.

Restaurant.com partners benefit from the program's marketing efforts, which create greater exposure and increase customer traffic.

The Restaurant.com program also supplies restaurant operators with recurring custom reports that combine data from each chain location. Operators can evaluate total and individual location-specific program results with information such as profit estimates, number of tables filled, Web page traffic and more.

Restaurant.com also sends surveys to guests to collect feedback about their dining experiences. The survey data can be used to help modify menu items, improve and reward service, plus support in-house incentive and loyalty marketing programs.

The company also includes consultative marketing services that reveal best practices, lessons learned and tips for more effective interactive marketing.

Read more about online initiatives.