Food & Beverage
Muscle Maker expanding meal plan delivery service
November 11, 2020
Muscle Maker Inc., the parent company of Muscle Maker Grill, Healthy Joe's and MMG Burger Bar, is rolling out its meal plan service on a larger scale. Through a partnership with Happy Meal Prep, which creates and markets custom websites focused on the online meal plan restaurant segment, Muscle Maker can reach millions of potential new customers, according to a company press release. The agreement allows each restaurant location to be a fulfillment center for online meal plan orders with a radius up to 250 miles.
"Whether working from home, homeschooling or simply wanting an easy solution and variety of prepared meals, our customers are looking for ways to maintain healthy diets. I am very impressed with Happy Meal Prep's track record and marketing ability," Muscle Maker CEO Michael Roper said in the release. "As we continue to build our infrastructure in the new restaurant and retail environment, we are now starting to fill in the infrastructure with new options to satisfy consumer needs. This combined with ghost kitchens, delivery and non-traditional locations allows Muscle Maker Grill to keep offering new ways to reach consumers, where they are located, with multiple consumer touchpoints."
Muscle Maker Grill plans to launch its first meal plan locations out of its military base location at Fort Sill, Oklahoma, and its Manhattan Muscle Maker Grill location in the Midtown neighborhood of NYC.
Happy Meal Prep's customer base has grown over 8,000% in 2020 with its reach expanding to seven countries and hundreds of clients subscribed to its software platform.
