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More details emerge about KFC Canada's fast casual concept

December 17, 2013

News of KFC's new Select fast casual concept opening in Toronto emerged earlier this month. Now, the company has released more details about the restaurant that will serve "premium chicken filets and burgers," as well as grilled chicken burritos, rice bowls, salads and desserts.

The 1,200-square-foot restaurant is located in Toronto's Bloor Street business and shopping district. According to the company, the restaurant features a "bright, inviting contemporary design" with exposed brick and warm wood finishes. An open kitchen allows guests to see their salads, grilled chicken burritos and premium chicken burgers being prepared.

The menu also includes waffle fries and side salads for combo meals, as well as Crispy Strips, the KFC Select Fresh Deluxe — a crispy chicken filet sandwich topped with cilantro mayo, mild cheddar and lettuce — and the KFC Select Kream Ball dessert, with vanilla ice cream, chocolate hazelnut drizzle and bits of chocolate brownie.

"KFC has been opening updated designs around the country, including bright, dynamic food courts at the Eaton Centre and Yorkdale. We've also been building new restaurants from Calgary to Newfoundland," Nicolas Burquier, general manager of KFC Canada, said in the news release. "Consumer response to our updated restaurants has been extremely positive and is resulting in sales growth and renewed momentum. Now that our renovation and update program is well underway, we're also giving Canadians the opportunity to enjoy more of the KFC taste they love in a fresh new way."

Shehzad Janmohamed of Soul Restaurants Canada Inc., which operates more than 200 KFC restaurants in Canada, including the newly renovated Eaton Centre franchise, adds that his team jumped at the chance to pilot the world's first KFC Select.

"KFC Select is a new experience that's well-suited for a smaller space and an urban neighbourhood like Bloor Street," he said. "The opportunity to build on something consumers love is very exciting — and is the perfect addition to our portfolio of standalone KFC restaurants."

Soul Restaurants Canada Inc. is an affiliate of Soul Foods Group, which has a 30-year track record with the KFC brand.

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