News

MOOYAH launches first national promotion

May 2, 2012

MOOYAH has announced the launch of its "HowDoYa MOOYAH," the brand’s first-ever national promotion rewarding the concept's devoted guests by asking them how they like to best experience MOOYAH.

"'HowDoYa MOOYAH' showcases the many ways our guests are in control of their burger experience," said Alexis Barnett, director of Marketing for MOOYAH Burgers, Fries, & Shakes. "We recognize everyone enjoys MOOYAH in many different ways, so by celebrating our guests' power of choice, we stay true to our mission."

Guests who visit participating MOOYAH locations from now through May 27 and show 'how they MOOYAH' will be given a free scratch card (no purchase necessary) for the chance to win MOOYAH gift cards, food, drinks and more.

"While 'HowDoYa MOOYAH' is our first-ever system-wide promotion, we're looking at new ways to celebrate our guests, team members and franchise owners all across the country," said Alan Hixon, president of MOOYAH Burgers, Fries, & Shakes. "As the brand opens new restaurants this year, and aggressively expands into targeted markets within Texas, Oklahoma, Florida and Virginia, expect that more communities in the country will be showing us 'how they MOOYAH' very soon."

Read more about marketing, branding and promotions.