News

Mood Media integrating location-based marketing capabilities

Mood Media is integrating a digital signal into its media players that will allow its customers to deliver location-based marketing content.

September 16, 2014

Mood Media has begun to integrate its Presence capabilities into client locations across the country, enabling them to leverage Mood's location-based signal technology for mobile marketing apps and initiatives.

Presence is an inaudible digital signal broadcast through Mood's global content delivery network of media players.

When activated, the Presence technology allows mobile apps to identify when a customer is in-store so that Mood clients can deliver offers, promotions and content. Clients can create proprietary mobile apps or partner with existing mobile platform developers to create branded apps that integrate into the Mood Presence signal.

"With consumers devoting more attention to their mobile devices, and over 159 million smartphone users in the U.S., it's critical for retailers to adapt to these behaviors and extend their interactions with customers to these channels," said Ken Eissing, president of Mood Media, in a company press release. "To support this massive evolution, Mood is driving a deliberate shift from passive interaction to active and engaging in-store experiences. Mood's Presence signal is foundational for transforming the way consumers interact with their mobile devices in-store, and it is the basis for a variety of our innovations in development."