News

Mood launches Elements custom music programming

Elements provides access to a catalogue of more than five million tracks that are fully licensed for commercial use, as well as one-on-one collaboration with a Mood Music designer.

January 20, 2015

Mood Media announced the launch of Elements, an in-store music programming solution.

Elements provides access to a catalogue of more than five million tracks that are fully licensed for commercial use, as well as one-on-one collaboration with a Mood Music designer.

After a consultative session where the designer helps to discover the client's audio identity and navigates business owners through a list of "micro-genres" covering all musical styles and eras, clients are provided with a creative brief and music program model for review. Once approved, the selected elements for the client's program compiled.

"The magic of Elements takes place behind the scenes with a carefully crafted collaboration between our clients and the tremendous resource of our music experts – a partnership which is always consciously designed to create the best possible music branding experience," said Danny Turner, global SVP of Programming and Production, in a company press release.