News

Moe's Southwest Grill launches check-in club

August 23, 2012

Being the mayor of your favorite restaurant is cool, but Moe's Southwestern Grill is hoping its fans prefer to be a "Rock God." The fast casual restaurant chain has launched its Check-In Club that rewards fans for checking in across social platforms and locations.

Here is how it works: After fans register at www.moes.com/check-in and connect their Facebook and/or Foursquare accounts, they begin checking in when they visit any Moe's location and begin earning prizes, according to a company press release.

Fans earn status levels, such as Roadie, Rock Star and Rock God, but are also automatically entered into the "Take the Queso to the Banko" sweepstakes. The more members connect and engage with Moe's, the greater their chances at winning. Guests can earn chips by doing things like sharing the contest link, leaving a tip on Foursquare, or checking in on a double chip day like Moe Monday. Each chip earned equals one entry into the sweepstakes.

Moe's will select winners at random on Sept. 26 The grand prize winner will take home a $500 Moe's gift card and five other winners will get $100 Moe's gift cards.

"Dozens of social platforms allow brands to reward guests for checking-in, but we worked with Brandmovers Inc. to create a platform that aggregates check-ins, allows fans to compete nationwide and earn credit no matter which Moe's they visit," said Lauren Barash, director of marketing for Moe's Southwest Grill. "The leaderboard and status levels make it fun for those who enjoy the gaming aspect of checking in, while those seeking recognition and rewards get what they want as well."

For those who love the spirit of competition, the Check-In Club website features a leaderboard that highlights Chip Leaders, a map showing all check-ins per state, a Foursquare feed with tips and photos from Moe's restaurants across the nation and a member page that highlights fans' status and rank amongst the rest of the club members.

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