Moe's opens 400th location
August 25, 2008
ATLANTA — On Aug. 28, 2008, Moe's Southwest Grill will open its 400th location in Plant City, Fla.
The Plant City Moe's will be the seventh location for local owner-operator Tony Friel, who has plans to open three more locations in South Florida this year and a total of 15 over the next five years.
For the remainder of 2008, the chain plans to open an additional 52 locations as a result of the Strategic Integrated Mapping and Modeling System (SIMMS) that has helped Moe's identify the markets with the greatest potential for success.