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Mobile search data shows differences in retail tastes
October 20, 2009
Starbucks or McDonald's? Wal-Mart or Best Buy? According to research conducted by Boston-based uLocate Communications, iPhone users are eight times more likely to search for Starbucks locations than users of other smart phones.
The data was highlighted in a recent article by Forbes and stems several tracked searches made by millions of users across the United States.
From Forbes:
Some of the distinctions may be attributable to age or socio-economic differences. ULocate says that iPhone and Android users tend to search for Wal-Mart, while BlackBerry and Pre users favor Best Buy, a more expensive store. Dan Gilmartin, uLocate's vice president of marketing, says the data could point to BlackBerry and Pre users being slightly older than iPhone and Android users.
Other findings are more mysterious, like the fact that Android and Pre users search for Pizza Hut when looking for a quick bite to eat, while iPhone and BlackBerry users prefer McDonald's.
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