Mexican Restaurants acquires Houston-based fresh-Mex concept

HOUSTON — Mexican Restaurants Inc. has acquired Mission Burritos, a two-unit Houston-based restaurant company, and related assets, for $725,000 in cash. The company plans to jump into the fresh-Mex segment and compete on the national level.

 

"Mission Burritos is an exciting and successful concept that has earned an almost cult-like following with Houston-area residents and visitors alike," said Curt Glowacki, president and chief executive officer of Mexican Restaurants Inc. "It gives us an entry into the growing fast-casual dining segment, adding great value to our company and shareholders."

 

According to a news release, employees of Mission Burritos will also have access to new opportunities for development, advancement and employee benefits as part of a larger organization. The founder of Mission Burritos, Wendy Mitchell, chose to sell to MRI because she felt that the corporate cultures were a good fit with continued consistency of product and service levels.

 

The trendy eatery opened its first Mission Burritos location on West Alabama in Houston in 1995, and it quickly became known for its huge burritos made with fresh ingredients, variety of toppings, great salads and soups, burritos in a bowl and friendly service.

 

Mission Burritos is open for lunch and dinner, and it caters. Its core customers are college-aged and older.