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Menchie's CEO named to Forbes 'Most Promising CEOs Under 35' list

April 2, 2013

Forbes magazine has named Menchie's Frozen Yogurt CEO Amit Kleinberger one of its Most Promising CEOs Under 35, a subset of the business publication's list of America's Most Promising Companies. Forbes' Under 35 list, published this month, identifies 23 young executives in no particular order, lauding each for running "A dynamic, high-growth business with bright prospects for the future."

Kleinberger, 33, partnered with Menchie's, a chain of self-serve frozen yogurt stores in 2008, after a career in the military. Against formidable competition in the frozen dessert industry, the chain has flourished to 220 units across the U.S., with 26 in Canada and another 10 international locations. It's planning another 200 stores in the next 12 months, Kleinberger said.

"We offer a unique experience," Kleinberger said. "Our guests leave our stores smiling; they leave happier than when they came in. Most brands sell yogurt. We sell smiles. It just so happens that we do it through yogurt."

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