News

Memphis-based sub shop offers voluntary menu transparency

April 15, 2013

Lenny's Sub Shop, a 150-unit sub sandwich franchise based in Tennessee, has rolled out voluntary calorie information for select sandwiches in all of its sub shops nationwide. Nutritional and allergen information for all menu items is also available at lennys.com, according to a company press release.

Considering the sensitivities many consumers have to high calorie intake, with the move, the sub franchise will not only continue to offer high-quality sub offerings, but do so starting at a value price point of $3.95, said Brent Alvord, president of Lenny's Sub Shop.

"We are extremely pleased to announce the rollout of this new menu objective," he said. "Though there are no mandatory federal rules necessitating the mandate of information at this time, we want to remain a consistent and transparent option for our guests, so those looking to monitor their food intake can now better manage their particular choices. The way we see it, at the end of the day, the quality of our subs speak for themselves – we have nothing to hide."

With the initiative, the sub franchise has positioned itself as a pioneer in the healthy, good value sub option for lunch-goers, Alvord said. The chain has also created a new category on the menu called "Under 500," with specific menu items under 500 calories per regular order serving, which includes all toppings except olive oil and cheese. Featured are 12 sandwiches, such as Classic Kaiser, Italian Kaiser, Roast Beef Regular Sub, Roast Beef Kaiser, Mile High Turkey Regular Sub, Mile High Turkey Kaiser, Club Kaiser, Deluxe Club Kaiser, Chicken Salad Kaiser, Tuna Salad Kaiser, Veggie Regular Sub and Veggie Kaiser.

The announcement will also be supported in-store with fresh and targeted visual displays featuring "12 Fresh Sandwiches Under 500 Calories Starting at only $3.95" content. Featured with a lime-green color display, the menu items introduce a new visual perspective to the Lenny's Sub Shop board, while simultaneously providing an inviting, intriguing and cost effective lunch solution for guests, Alvord said.

Read more about healthy menu options.