News

McDonald's out, Five Guys in as consumers' preferred burger

September 9, 2010

In a new survey by Consumer Reports, customers have ousted McDonald's as their preferred burger, choosing instead Wendy's, Burger King, In-N-Out and Five Guys.

The poll asked 28,000 people to rate 18 fast-food restaurant burgers on a scale of 1 to 10, in which McDonald's was found to offer one of least delicious burgers in the country.

As reported by Fast Company, Five Guys jumped to the top of consumers' list although McDonald's still ranks highest in sales.

According to the story:

Still, regardless of the taste, customers are flocking to McDonald's. The $22 billion company recently posted its biggest sales gain in over a year. Cheap fast-food chains tend to flourish in recessions--when Americans tighten their belts, and then break the buckle with a Big Mac, Double Baconator, or triple Cheesy Gordita Crunch--and Mickey D's is no exception. Since 2008, the company's shares have rocketed 10.6%, compared with a 46.4% tumble for Wendy's and a 35.9% drop for Burger King.