McAlister's Deli and NFL's Deuce McAllister partner for brand boost

For the next three and a half years, McAllister will appear in McAlister's Deli commercials, attend regional grand openings and will have the opportunity to become a McAlister's franchisee.

 

Deuce McAllister's charity, the Catch 22 Foundation, also will benefit from McAlister's Tea for Tots Golf Classic held each June.

One aspect of the partnership is the addition of "The Deuce" — a sandwich McAllister created — unveiled Aug. 9 at the New Orleans Saints training camp. The sandwich features grilled chicken breast topped with provolone cheese, McAlister's signature honey mustard, spicy Creole dressing, and lettuce and tomato situated between two pieces of rosemary ciabatta bread. 'The Deuce' will rollout at approximately 40 locations throughout Mississippi and Louisiana, and is expected to launch system-wide over the next year.