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Maui Wowi slings smoothies at Sturgis Motorcycle Rally

Maui Wowi Hawaiian made its way into the Sturgis Motorcycle Rally in South Dakota, the latest in the smoothie purveyor's appearances in non-traditional venues.

August 8, 2014

There are non-traditional venues, and then there are non-traditional venues.

Maui Wowi Hawaiian made its way into the Sturgis Motorcycle Rally in South Dakota, the latest in the smoothie purveyor's appearances in non-traditional venues.

The Denver-based franchise operates mobile tiki-hut style carts at an average of 10,000 events per year in stadiums, theme parks, convention centers, racetracks, and various temporary events across the world, including the recent 2014 Summer X-Games at the Circuit of the Americas in Austin, Texas.

"Nontraditional is our tradition, and we do it well," said Mike Weinberger, CEO of Maui Wowi Hawaiian, in a company press release. "At the Houston Livestock Show and Rodeo last March, for instance, our franchisees Rob and Jean McLean experienced record-setting sales, serving up more than 42,000 smoothies over a 21-day period. They operated eight mobile carts throughout Reliant Stadium and are a testament to the capacity at which our franchisees can operate and the success they can achieve."