News

Mama Fu's overhauls technology with new mobile app, website

February 21, 2014

While the restaurant industry has recently been dominated by mobile apps that offer consumers a one-stop-directory of restaurant options, some individual brands in the industry, such as Mama Fu’s Asian House, are realizing the power of concept-specific mobile apps, said Randy Murphy, president and CEO of Mama Fu’s. Partnering with Punchh Mobile CRM, Mama Fu’s has developed its own app in order to directly drive consumer interaction and loyalty.

In conjunction with this week’s launch of the new mobile application for iOS and Android, the chain is also rolling out a complete technology overhaul, including a new website and online ordering platform.  The new website will feature updated branding, healthy dining and nutritional content and will serve as the foundation for consumer facing interaction, driving customers and Mama Fu’s Funatics Club members to the mobile application, Murphy said.

“We know from extensive research that our customers are tech savvy and prefer electronic communication,” he said. “Going mobile with our new app for iOS and Android phones keeps us highly relevant in the fast casual space and greatly simplifies the customer experience for our Funatics. The more enjoyable we make coming to Mama Fu’s, the more often those customers will return.”

Launching the new mobile app with Punchh allows Mama Fu’s to use its existing technology while incorporating new features through the flexible platform offered by Punchh Mobile. Serving as the primary platform for all customer interaction, Mama Fu’s is transitioning much of its Web content to the new application in order to simplify and create new avenues for consumer interaction, Murphy said.

Features of the Mama Fu’s mobile app include:

• Online ordering
• Funatics Club loyalty program
• Store locator
• Full menus
• Mama Fu’s news and special offers
• And Facebook referral