News

Main Squeeze Juice continues Houston expansion

Provided by Main Squeeze Juice Co.

August 29, 2019

New Orleans-based Main Squeeze Juice Company is continuing its growth in the Houston area with an opening this fall in Atascocita. The 3-year-old chain has 18 more planned in the metro area over the next several years, according to a company press release.

"Inside of the larger health and wellness industry, juicing has become a hot lifestyle market. But unlike fad diets and food crazes on the opposite end of the health spectrum, the all-natural juice bar has not only survived, but has grown and diversified to the point that it can no longer be called a trend with any seriousness," CEO Thomas Nieto said in the release. "Through our expansion, we look forward to changing the lives of those people that are looking for a healthier and more convenient way of fulfilling their nutritional goals."

Fueling growth and jobs

The 1,800-square-foot store located at 16402 W. Lake Houston Pkwy., is the sixth of nearly 20 locations that Main Squeeze hopes to open in the area over the next few years. In Texas, the chain claims it has created 87 jobs and has served surrounding communities over 90,924 cold-pressed juices, 67,832 superfood smoothies and 18,166 açaí bowls, which equates to more than 179 tons of fruits and vegetables. The brand hopes to continue adding to these numbers and making healthy eating easier for more communities across the state. 

"Health begins and ends with how you choose to fuel your body and your lifestyle," Nieto said. "We strongly believe in reviving the idea of 'food as medicine' through our menu — combining the timeless simplicity of fruits and vegetables in a nourishing and refreshing way."

Main Squeeze is seeking franchise partners who have a passion for wellness, clean eating, fitness and community involvement. Including a franchise fee of $35,000, the total investment to open a 1,300- to 1,800-square-foot unit ranges from $300,000 to $595,000. A typical location will seat 15-25 people and will retain approximately 10-15 employees.

"Main Squeeze has unlimited growth potential as we can operate in literally any type of location where millennials or young professionals exist," Nieto said. "From colleges and universities to sports arenas, airports and malls, we are poised to grow everywhere. In smaller footprints, Main Squeeze is a perfect complement to businesses such as fitness studios, coffee houses and health food stores."