STRATEGIC PARTNERS
August 3, 2011
Denver-based MAD Greens has rolled out a mobile web-app that allows customers to select foods and ingredients that they may be allergic to or wish to avoid for various health reasons. Through a partnership with Aurora-based Gipsee Inc., the restaurant now offers customers with food allergies a way to interactively explore their eating options at any of Mad Greens’ 11 locations in the Denver area.
The app is available on madgreens.com and instantly produces a customized list of menu choices categorized as: Menu items suitable for eating; menu items that can be eaten with modifications and menu items that should be avoided. Customers can use the online tool before heading to a MAD Greens location or can use the app while at the restaurant.
“Our concept is based on the idea of a transparent and healthy menu,” said Marley Hodgson, CEO and founder of MAD Greens. “The Gipsee application allows the growing number of Coloradoans with food allergies to make the right choice for their health.”
Gipsee was launched in 2010 by Dilip Chopra and Atul Ahuja when the two men recognized an opportunity to use technology to help food allergy sufferers.
“Most restaurants present allergy information in a static table format on their websites categorized only by the most common eight allergen groups,” Chopra said. “But food allergies do not always fall into clear-cut categories or common groups. Gipsee's solution does an analysis based on each and every ingredient in a menu item and produces instant customized menus based on food allergies and consumer preferences such as gluten-free, vegan and vegetarian.”
