Technology

Loyalty program fueling growth at Pokeworks

The updated program resulted in an 80% increase in members acquired through digital channels and double-digit loyalty sales growth every month since its launch.

Photo: Pokeworks

September 24, 2025

Pokeworks is reporting record consumer growth in 2025, driven by strong same-store sales and a rapidly expanding loyalty program.

In the first seven months of the year, the company's Pokeworks Rewards loyalty program grew four times faster than in 2024. This growth was spurred by a partnership with Thanx in November 2024 to modernize the brand's digital engagement experience, said Ha Ly, head of marketing.

"The dramatic increase in loyalty acquisition shows that focusing on guest experience moves the needle," Ly said in a company press release. 'Our goal was to create a seamless, simple and frictionless experience for every guest, and that focus has driven higher participation, incremental sales and profits."

The updated program resulted in an 80% increase in members acquired through digital channels and double-digit loyalty sales growth every month since its launch.

In addition to loyalty program success, Pokeworks posted a 14% increase in same-store sales in July 2025, significantly outpacing the fast casual industry average of 1% during the same period, according to a recent Jefferies report.

"Consistent industry outperformance underscores demand for fresh, customizable poke and our expanding hot plates and beverage offerings," Ly said. "Quality offerings, experience and convenience remain the core, helping us attract new guests while deepening loyalty with existing ones and fueling brand growth."

Pokeworks, founded in 2015, offers customizable poke bowls, burrito and salads with sustainably sourced seafood. The brand has 72 locations across 20 states, Taiwan and Canada.