News

Little Big Burger striving for 100K app sign ups by year's end

August 5, 2019

Little Big Burger has launched an app and loyalty platform, according its parent company, Chanticleer Holdings Inc. Before designing the app — which features rewards, VIP tiers and in-app ordering — the company interviewed roughly 8,000 people to find out what they wanted from a loyalty program, Chanticleer President Fred Glick, said in a company press release.

"This, when combined with our new all-in-one customer engagement platform provided by Thanx, will help us leap forward with targeted email marketing and integrated customer feedback tools without buying and implementing multiple different technologies," he said. 

The chain is offering consumers a free burger when they download and sign up with the app, with the goal of driving 100,000 sign-ups this year. 

"If we can get 15% of our guests in our loyalty platform and they all come in an average of one time more per month, it has the potential of resulting in approximately $3.2 million in sales and $1.1 million in cash flow," Glick said.

The company estimates that nearly half of all LBB guests already belong to a restaurant loyalty program. According to a 2017 report on Customer Loyalty Statistics from Businesswire.com and McKinsey Research Corp., restaurant loyalty club members spend an average of $2.14 more than other guests, and 82% of loyalty club members referred at least one person while spending an average of 67% more on an annual basis than other guests.

The industry average of active loyalty club members ranged from 5% to 20% of total transactions, according to the research. 

Headquartered in Charlotte, North Carolina, Chanticleer Holdings also owns Burger Company, Burgers Grilled Right, Just Fresh and Hooters.