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Lime Fresh Mexican Grill launches 'Lime Lover' Loyalty program

Photo: Lime

October 13, 2026

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Lime Fresh Mexican Grill has launched "Lime Lover," a customer loyalty program operating under the brand's "Lime Loves You Back" campaign to reward guests across its Florida locations.

The initiative debuted Oct. 6 in conjunction with National Taco Day. New members who register receive a free OG Taco reward, while members dining at participating locations Oct. 6–9 receive a free small guacamole following a qualifying visit.

Powered by Olo Loyalty, the platform allows members to earn points on eligible purchases online, through the brand's mobile app, or by providing a phone number at checkout. Points do not expire and can be redeemed for menu items starting at 500 points for sides, drinks, or single tacos, up to 2,000 points for fajitas for two.

The program features four progression tiers based on annual spending:

L (Local): 10 points per $1 spent (entry level).
I (IYKYK): 11 points per $1 spent ($350 to $849 spend).
M (MVP): 12 points per $1 spent ($850 to $1,749 spend).
E (Elite): 13 points per $1 spent ($1,750+ spend).

"Our guests have shown Lime a lot of love over the years, and Lime Lover gives us a way to return it," Patrick Fore, CEO of Lime Fresh Mexican Grill, said in a company press release. "We wanted to create something that makes every visit a little more rewarding, whether you've been coming to Lime for years or you're just getting to know us."

Founded in South Beach in 2004, the fast-casual brand operates eight locations across Miami-Dade, Broward, and Orange counties, and is currently preparing for statewide expansion through a re-franchising initiative.

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