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LG-MRI expands double-sided display offerings

LG-MRI, a provider of LCD displays media and advertising, has expanded its line of double-sided BoldVu Outdoor LCD Displays.

March 9, 2016

LG-MRI, a provider of LCD displays media and advertising, has expanded its line of double-sided BoldVu Outdoor LCD Displays. Now available in various sizes — 49 inches, 55 inches, 75 inches, 86 inches and the new 98 inches — customers can select single- or double-sided designs to address specific requirements and to optimize the physical space, according to a company press release.

These double-sided designs are 40 percent thinner and more power efficient than single-sided units simply mounted back-to-back, said Bill Dunn, founder and CEO of MRI, the engineering and manufacturing arm of the LG-MRI partnership. Most are 10 inches deep from digital face to digital face making it the thinnest solution in the market with the "smallest footprint and the lowest power consumption, 

"The first digital LCD displays multiplied the advertising slots available in a single real-estate location from 1 static poster to 6-8 digital advertisements on an advertising loop," he said. "Now, we can offer ultra-thin, double-sided displays for mounting in the same location but with the ability to provide digital advertising on each display face getting more bang for the buck."

In major metropolitan cities where real-estate locations for advertising are limited and at a premium cost, using a double-sided over a single-sided digital display can make good economic sense.

"We are seeing a significant increase in the deployment of double-sided units in major markets as digital advertising is becoming more widely accepted and becoming the new norm," said Peter Kaszycki, CEO of LG-MRI.